California · PUMA · 2024 ACS PUMS

Santa Cruz County (North)--Watsonville & Scotts Valley Cities

A Census profile of the Santa Cruz County (North)--Watsonville & Scotts Valley Cities Public Use Microdata Area in California, from the 2024 American Community Survey. It is home to 150,808 people, with a median household income of $108,226 and a median age of 41.2.

150,808
Population
$108,226
Median HH income
37.7%
Bachelor's+
$850,000
Median home value

How Santa Cruz County (North)--Watsonville & Scotts Valley Cities compares to California

  • Median household income here is $108,226, $7,716 above the California figure of $100,510.
  • The bachelor's-degree rate here is 37.7%, 0.5% below the California figure of 38.2%.
  • Homeownership here is 65.5%, 9.6% above the California figure of 55.9%.
  • The poverty rate here is 12.6%, 0.8% above the California figure of 11.8%.

Santa Cruz County (North)--Watsonville & Scotts Valley Cities vs. California vs. the U.S.

Every figure is a weighted estimate from the 2024 ACS PUMS. The CA and U.S. columns are the state and population-weighted national averages, for comparison.

EconomicThis PUMACA
Median household income$108,226$100,510
Mean wage (workers)$77,365$77,351
Poverty rate12.6%11.8%
Unemployment rate5.3%5.9%
EducationThis PUMACA
Bachelor's degree or higher37.7%38.2%
HealthThis PUMACA
Uninsured4.3%6.0%
Private insurance63.7%63.0%
Public insurance44.0%41.1%
With a disability11.3%12.4%
CommuteThis PUMACA
Mean commute time29 min30 min
Drove to work80.8%77.5%
Public transit to work1.2%3.3%
Worked from home11.4%14.1%
HousingThis PUMACA
Median home value$850,000$750,000
Median gross rent$1,960$2,100
Rent as % of income29.0%33.0%
Homeownership rate65.5%55.9%
Median bedrooms33
Median rooms55
Median year built19701970
Vehicles per household2.31.9
No vehicle4.1%7.3%
Single-family detached71.5%57.4%
Broadband internet90.5%96.3%
DemographicsThis PUMACA
Population150,80839,431,263
Average age41.239.2
Married (15+)48.3%46.1%
Hispanic or Latino43.8%40.7%
Black0.5%5.1%
Asian3.6%15.9%

Santa Cruz County (North)--Watsonville & Scotts Valley Cities — FAQ

What is the population of the Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA?+

The Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA in California has a population of 150,808, per the 2024 American Community Survey (ACS) PUMS.

What is the median household income in Santa Cruz County (North)--Watsonville & Scotts Valley Cities, CA?+

Median household income in the Santa Cruz County (North)--Watsonville & Scotts Valley Cities PUMA is $108,226, compared with $100,510 across California and $83,310 nationally.

What is a PUMA?+

A PUMA (Public Use Microdata Area) is a U.S. Census geography of roughly 100,000 or more people — the most detailed level at which ACS PUMS microdata is released. California contains 281 PUMAs.

Where does this Santa Cruz County (North)--Watsonville & Scotts Valley Cities data come from?+

These figures come from the U.S. Census Bureau's 2024 ACS Public Use Microdata Sample — a de-identified, weighted sample of individual records. PUMSdata is an independent product and is not affiliated with the Census Bureau.