Spending · 2023
Personal care
The average U.S. household spends $860 a year on personal care — about 1% of the budget (2023).
$860
Avg per year
1%
Of total budget
+17%
Since 2019
Personal care by income (before tax)
Under $30k$446
$30k–50k$555
$50k–70k$705
$70k–100k$1,096
$100k–150k$1,209
$150k+$1,610
Personal care by age of reference person
Under 25$590
25–34$799
35–44$923
45–54$1,110
55–64$899
65–74$762
75+$668
Personal care by region
Northeast$869
Midwest$771
South$847
West$1,006
Personal care by housing tenure
Owner, with mortgage$1,069
Owner, no mortgage$814
Renter$645
Other$691
Personal care — FAQ
How much do Americans spend on personal care?+
In 2023, the average U.S. household spent $860 per year on personal care — about 1% of total spending (BLS Consumer Expenditure Survey).
Has personal care spending changed since 2019?+
Average personal care spending went from $735 in 2019 to $860 in 2023 — a +17% change (nominal dollars).
Where does this come from?+
The U.S. Bureau of Labor Statistics Consumer Expenditure Survey (Interview + Diary, integrated). Independent estimates computed from the CE PUMD microdata (re-derived from UCC-level detail); major categories track BLS's published tables within a few percent. PUMSdata is not affiliated with BLS.