Wisconsin · PUMA · 2024 ACS PUMS
Rock County
A Census profile of the Rock County Public Use Microdata Area in Wisconsin, from the 2024 American Community Survey. It is home to 165,680 people, with a median household income of $73,707 and a median age of 40.2.
Cities & areas covered: Rock County.
How Rock County compares to Wisconsin
- Median household income here is $73,707, $3,452 below the Wisconsin figure of $77,159.
- The bachelor's-degree rate here is 23.5%, 10.6% below the Wisconsin figure of 34.1%.
- Homeownership here is 73.0%, 4.8% above the Wisconsin figure of 68.2%.
- The poverty rate here is 11.1%, 0.8% above the Wisconsin figure of 10.3%.
Rock County vs. Wisconsin vs. the U.S.
Every figure is a weighted estimate from the 2024 ACS PUMS. The WI and U.S. columns are the state and population-weighted national averages, for comparison.
| Statistic | This PUMA | WI |
|---|---|---|
| Median household income | $73,707 | $77,159 |
| Median family income | $96,398 | $100,814 |
| Mean wage (workers) | $53,049 | $58,140 |
| Median personal income (15+) | $38,884 | $39,595 |
| Poverty rate | 11.1% | 10.3% |
| Unemployment rate | 2.1% | 3.0% |
| Labor force participation (16+) | 64.5% | 65.5% |
| Mean hours worked / week | 38.3 | 37.5 |
| Mean Interest, dividends, and net rental income | $1,586 | $2,178 |
| Mean Selected monthly owner costs as a percentage of household income | 21.0% | 22.0% |
| Mean All other income | $400 | $633 |
| Mean Public assistance income | $34 | $30 |
| Mean Total person's earnings | $36,792 | $40,454 |
| Mean Income-to-poverty ratio | 308.6 | 324.5 |
| Mean Retirement income | $4,581 | $4,065 |
| Mean Self-employment income | $2,248 | $2,090 |
| Mean Supplementary Security Income | $358 | $276 |
| Mean Social Security income | $4,362 | $4,463 |
| Statistic | This PUMA | WI |
|---|---|---|
| Bachelor's degree or higher | 23.5% | 34.1% |
| High school diploma or higher | 91.4% | 93.5% |
| Statistic | This PUMA | WI |
|---|---|---|
| Management | 9.2% | 10.1% |
| Business operations | 2.8% | 3.7% |
| Financial specialists | 1.6% | 2.0% |
| Computer & math | 2.3% | 3.3% |
| Architecture & engineering | 1.8% | 2.2% |
| Science | 0.7% | 1.3% |
| Community & social service | 1.8% | 1.7% |
| Legal | 0.5% | 0.6% |
| Education instruction | 3.5% | 6.3% |
| Arts, design & media | 1.4% | 1.9% |
| Healthcare practitioners | 6.7% | 6.1% |
| Healthcare support | 1.9% | 3.3% |
| Protective service | 1.8% | 1.5% |
| Food prep & serving | 7.8% | 5.6% |
| Building & grounds cleaning | 3.2% | 3.4% |
| Personal care | 2.2% | 2.6% |
| Sales | 11.5% | 8.4% |
| Office & admin support | 10.6% | 10.0% |
| Farming, fishing & forestry | 0.9% | 0.8% |
| Construction | 5.2% | 4.6% |
| Extraction | 0.0% | 0.0% |
| Installation & repair | 3.3% | 3.0% |
| Production | 9.5% | 8.8% |
| Transportation & moving | 9.6% | 8.0% |
| Military | 0.0% | 0.1% |
| Agriculture & forestry (industry) | 1.7% | 1.9% |
| Mining & oil/gas (industry) | 0.0% | 0.1% |
| Utilities (industry) | 1.3% | 0.7% |
| Construction (industry) | 7.5% | 6.5% |
| Manufacturing (industry) | 15.3% | 16.8% |
| Wholesale trade (industry) | 1.8% | 1.7% |
| Retail trade (industry) | 15.7% | 11.8% |
| Transportation & warehousing (industry) | 5.3% | 4.0% |
| Information (industry) | 1.2% | 1.0% |
| Finance & insurance (industry) | 4.3% | 5.7% |
| Professional & technical (industry) | 7.3% | 10.0% |
| Educational services (industry) | 6.8% | 9.1% |
| Health care (industry) | 11.6% | 11.4% |
| Social assistance (industry) | 1.6% | 2.7% |
| Arts & entertainment (industry) | 10.0% | 8.5% |
| Other services (industry) | 4.5% | 4.2% |
| Public administration (industry) | 3.9% | 3.5% |
| Armed forces (industry) | 0.0% | 0.2% |
| Statistic | This PUMA | WI |
|---|---|---|
| Uninsured | 4.3% | 5.6% |
| Private insurance | 72.7% | 72.0% |
| Public insurance | 39.1% | 35.7% |
| With a disability | 14.4% | 13.4% |
| Statistic | This PUMA | WI |
|---|---|---|
| Mean commute time | 25 min | 23 min |
| Drove to work | 90.9% | 82.8% |
| Public transit to work | 0.3% | 1.3% |
| Worked from home | 6.1% | 12.0% |
| Mean Weeks worked | 31.7 | 32.2 |
| Statistic | This PUMA | WI |
|---|---|---|
| Median home value | $250,000 | $280,000 |
| Median gross rent | $1,220 | $1,140 |
| Rent as % of income | 27.0% | 27.0% |
| Homeownership rate | 73.0% | 68.2% |
| Average household size | 2.3 | 2.3 |
| Median bedrooms | 3 | 3 |
| Median rooms | 6 | 6 |
| Median year built | 1970 | 1970 |
| Vehicles per household | 1.9 | 1.8 |
| No vehicle | 4.3% | 6.9% |
| Single-family detached | 76.2% | 66.0% |
| Broadband internet | 93.2% | 94.1% |
| Median Condominium and/or homeowners association fee | $0 | $0 |
| Median Electricity cost | $150 | $140 |
| Median Fuel cost | $750 | $650 |
| Median Gas cost | $70 | $80 |
| Mean Age of the householder | 52.6 | 52.6 |
| Median Mobile home costs | $500 | $1,500 |
| Median First mortgage payment | $1,100 | $1,200 |
| Mean Number of own children in household | 0.4 | 0.4 |
| Mean Number of related children in household | 0.5 | 0.5 |
| Median Monthly rent | $1,000 | $1,000 |
| Median Selected monthly owner costs | $1,111 | $1,222 |
| Median Total payment on all second and junior mortgages and home equity loans | $300 | $350 |
| Median Property taxes | $3,250 | $3,550 |
| Median Water cost | $700 | $600 |
| Statistic | This PUMA | WI |
|---|---|---|
| Population | 165,680 | 5,960,975 |
| Average age | 40.2 | 40.8 |
| Married (15+) | 50.9% | 49.6% |
| Hispanic or Latino | 10.6% | 8.4% |
| Black | 4.5% | 5.8% |
| Asian | 1.1% | 3.1% |
| Mean Fire/hazard/flood insurance | $1,183 | $1,157 |
| Mean Number of persons in family | 1.8 | 1.7 |
Rock County — FAQ
What is the population of the Rock County PUMA?+
The Rock County PUMA in Wisconsin has a population of 165,680, per the 2024 American Community Survey (ACS) PUMS.
What is the median household income in Rock County, WI?+
Median household income in the Rock County PUMA is $73,707, compared with $77,159 across Wisconsin and $83,310 nationally.
What cities and counties are in the Rock County PUMA?+
The Rock County PUMA covers Rock County. PUMAs are built from whole counties or, in denser areas, groups of census tracts, so one PUMA can span several places.
What is a PUMA?+
A PUMA (Public Use Microdata Area) is a U.S. Census geography of roughly 100,000 or more people — the most detailed level at which ACS PUMS microdata is released. Wisconsin contains 43 PUMAs.
Where does this Rock County data come from?+
These figures come from the U.S. Census Bureau's 2024 ACS Public Use Microdata Sample — a de-identified, weighted sample of individual records. PUMSdata is an independent product and is not affiliated with the Census Bureau.