2024 ACS PUMS

Wisconsin Census Data

A demographic, economic, and housing profile of Wisconsin, built from the U.S. Census Bureau's 2024 American Community Survey Public Use Microdata Sample. Wisconsin is home to 5,960,975 people across 43 PUMAs, with a median household income of $77,159 and a median age of 40.8.

5,960,975
Population
$77,159
Median HH income
34.1%
Bachelor's+
$280,000
Median home value

Wisconsin at a glance, vs. the U.S.

Every figure below is a weighted estimate from the 2024 ACS PUMS. The U.S. column is the population-weighted national average for comparison.

EconomicWisconsinU.S.
Median household income$77,159$83,310
Mean wage (workers)$58,140$66,223
Poverty rate10.3%12.1%
Unemployment rate3.0%4.6%
EducationWisconsinU.S.
Bachelor's degree or higher34.1%36.9%
HealthWisconsinU.S.
Uninsured5.6%8.4%
Private insurance72.0%66.7%
Public insurance35.7%37.0%
With a disability13.4%14.1%
CommuteWisconsinU.S.
Mean commute time23 min27 min
Drove to work82.8%78.5%
Public transit to work1.3%3.7%
Worked from home12.0%13.3%
HousingWisconsinU.S.
Median home value$280,000$390,221
Median gross rent$1,140$1,507
Rent as % of income27.0%30.6%
Homeownership rate68.2%65.1%
Median bedrooms32.9
Median rooms65.6
Median year built19701976
Vehicles per household1.81.8
No vehicle6.9%8.5%
Single-family detached66.0%62.1%
Broadband internet94.1%95.0%
DemographicsWisconsinU.S.
Population5,960,975340,110,990
Average age40.839.8
Married (15+)49.6%47.9%
Hispanic or Latino8.4%20.0%
Black5.8%11.7%
Asian3.1%6.2%

Wisconsin's 43 PUMAs

A PUMA (Public Use Microdata Area) is a Census geography of roughly 100,000+ people — the finest level at which PUMS microdata is released. Below are every PUMA in Wisconsin, ranked by population.

PUMAPopulationMedian HH income
Washington & Ozaukee Counties PUMA232,946$92,692
Racine County PUMA198,528$73,098
Outagamie County PUMA195,950$81,220
Northwest Wisconsin Counties PUMA185,224$66,499
Dodge & Jefferson Counties PUMA173,635$80,367
Winnebago County PUMA173,355$71,068
Milwaukee County--Western Suburbs PUMA171,948$74,316
Kenosha County PUMA168,171$84,266
Wood, Portage & Adams Counties PUMA167,811$67,616
Brown County--Outer Ring of Green Bay City PUMA167,271$86,398
Rock County PUMA165,680$73,707
Waukesha County--Brookfield, New Berlin, Menomonee Falls, Muskego, Elm Grove & Butler PUMA165,679$109,647
Barron, Polk, Clark & Chippewa (Eastern, North & NW Towns) Counties PUMA161,015$67,514
Fond du Lac & Calumet Counties PUMA157,582$80,408
Grant, Green, Iowa, Richland & Lafayette Counties PUMA148,412$74,215
St. Croix & Dunn Counties PUMA144,149$96,449
Eau Claire County & SW Chippewa County PUMA142,190$76,144
Marathon County PUMA139,409$79,190
Manitowoc, Door & Kewaunee Counties PUMA132,821$75,941
Marinette, Shawano, Oconto, Florence & Menominee Counties PUMA131,824$69,748
Dane County--Cities of Madison/Middleton/Monona, Villages of Shorewood/Maple Bluff PUMA127,971$88,733
Waukesha County--West and South Cities, Towns and Villages PUMA125,690$119,800
Waukesha County--Waukesha, Pewaukee, Sussex Area PUMA125,617$91,454
Dane County--Rural & Outlying MCDs PUMA125,235$106,601
Sauk & Columbia Counties PUMA124,379$81,220
Milwaukee County--Southern Suburbs PUMA123,054$75,332
La Crosse County PUMA120,614$78,093
Monroe, Vernon, Juneau & Crawford Counties PUMA120,274$71,068
Oneida, Lincoln, Vilas, Langlade & Forest Counties PUMA119,844$71,068
Sheboygan County PUMA118,254$71,068
Dane County--Cities of Fitchburg & Verona and other near-S/SW/W/NW suburban MCDs PUMA116,468$102,033
Pierce, Trempealeau, Jackson, Buffalo & Pepin Counties PUMA116,368$81,220
Milwaukee County--City of Milwaukee South PUMA116,027$70,458
Waupaca, Waushara, Green Lake & Marquette Counties PUMA111,670$73,301
Dane County--Sun Prairie, Waunakee, McFarland & other near-N/NE/E/SE suburban MCDs PUMA110,897$98,682
Milwaukee County--City of Milwaukee East Side & Northern Suburbs PUMA110,794$88,733
Dane County--City of Madison (Central) PUMA108,041$61,930
Brown County--City of Green Bay PUMA107,195$66,296
Milwaukee County--City of Milwaukee North Central PUMA106,321$59,291
Walworth County PUMA105,374$85,586
Milwaukee County--City of Milwaukee South Central PUMA100,416$48,021
Milwaukee County--City of Milwaukee Central PUMA100,360$44,671
Milwaukee County--City of Milwaukee Northwest PUMA96,512$60,915

Wisconsin Census data — FAQ

What is the population of Wisconsin?+

According to the 2024 American Community Survey (ACS), Wisconsin has a population of 5,960,975 people, represented across 43 PUMAs (Public Use Microdata Areas).

What is the median household income in Wisconsin?+

The median household income in Wisconsin is $77,159 based on the 2024 ACS PUMS, compared with a U.S. figure of $83,310.

How educated is Wisconsin?+

34.1% of Wisconsin residents hold a bachelor's degree or higher, versus 36.9% nationally, per the 2024 ACS.

Where does this Wisconsin data come from?+

These figures are derived from the U.S. Census Bureau's 2024 ACS Public Use Microdata Sample (PUMS) — a de-identified, statistically weighted sample of individual records. PUMSdata is an independent product and is not affiliated with the Census Bureau.

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