North Carolina · PUMA · 2024 ACS PUMS
Rowan County
A Census profile of the Rowan County Public Use Microdata Area in North Carolina, from the 2024 American Community Survey. It is home to 153,254 people, with a median household income of $66,499 and a median age of 40.4.
Cities & areas covered: Rowan County.
How Rowan County compares to North Carolina
- Median household income here is $66,499, $7,614 below the North Carolina figure of $74,113.
- The bachelor's-degree rate here is 27.8%, 9.7% below the North Carolina figure of 37.5%.
- Homeownership here is 73.0%, 6.1% above the North Carolina figure of 66.9%.
- The poverty rate here is 14.8%, 2.2% above the North Carolina figure of 12.6%.
Rowan County vs. North Carolina vs. the U.S.
Every figure is a weighted estimate from the 2024 ACS PUMS. The NC and U.S. columns are the state and population-weighted national averages, for comparison.
| Statistic | This PUMA | NC |
|---|---|---|
| Median household income | $66,499 | $74,113 |
| Median family income | $80,915 | $92,895 |
| Mean wage (workers) | $48,098 | $61,965 |
| Median personal income (15+) | $30,458 | $33,503 |
| Poverty rate | 14.8% | 12.6% |
| Unemployment rate | 2.8% | 4.0% |
| Labor force participation (16+) | 59.7% | 63.6% |
| Mean hours worked / week | 38 | 38 |
| Mean Interest, dividends, and net rental income | $742 | $2,513 |
| Mean Selected monthly owner costs as a percentage of household income | 23.0% | 22.0% |
| Mean All other income | $858 | $862 |
| Mean Public assistance income | $16 | $26 |
| Mean Total person's earnings | $29,863 | $41,326 |
| Mean Income-to-poverty ratio | 281.9 | 308.1 |
| Mean Retirement income | $3,229 | $3,530 |
| Mean Self-employment income | $1,589 | $2,336 |
| Mean Supplementary Security Income | $232 | $264 |
| Mean Social Security income | $4,601 | $3,995 |
| Statistic | This PUMA | NC |
|---|---|---|
| Bachelor's degree or higher | 27.8% | 37.5% |
| High school diploma or higher | 88.8% | 90.9% |
| Statistic | This PUMA | NC |
|---|---|---|
| Management | 8.3% | 11.4% |
| Business operations | 1.9% | 3.8% |
| Financial specialists | 1.1% | 1.9% |
| Computer & math | 2.4% | 3.8% |
| Architecture & engineering | 2.0% | 2.0% |
| Science | 0.6% | 1.1% |
| Community & social service | 2.7% | 1.8% |
| Legal | 0.0% | 0.9% |
| Education instruction | 7.3% | 6.1% |
| Arts, design & media | 2.4% | 1.9% |
| Healthcare practitioners | 6.7% | 6.3% |
| Healthcare support | 2.5% | 2.9% |
| Protective service | 2.3% | 1.8% |
| Food prep & serving | 3.8% | 5.6% |
| Building & grounds cleaning | 4.8% | 3.5% |
| Personal care | 3.4% | 2.7% |
| Sales | 11.0% | 9.4% |
| Office & admin support | 10.3% | 10.0% |
| Farming, fishing & forestry | 0.3% | 0.5% |
| Construction | 6.2% | 4.6% |
| Extraction | 0.1% | 0.0% |
| Installation & repair | 5.3% | 3.0% |
| Production | 7.3% | 5.6% |
| Transportation & moving | 7.0% | 7.6% |
| Military | 0.1% | 1.0% |
| Agriculture & forestry (industry) | 1.0% | 0.9% |
| Mining & oil/gas (industry) | 0.1% | 0.1% |
| Utilities (industry) | 0.6% | 0.9% |
| Construction (industry) | 9.7% | 7.0% |
| Manufacturing (industry) | 10.5% | 10.2% |
| Wholesale trade (industry) | 1.3% | 1.8% |
| Retail trade (industry) | 13.3% | 11.3% |
| Transportation & warehousing (industry) | 4.9% | 4.7% |
| Information (industry) | 2.1% | 1.4% |
| Finance & insurance (industry) | 4.6% | 6.8% |
| Professional & technical (industry) | 9.8% | 12.4% |
| Educational services (industry) | 9.1% | 8.9% |
| Health care (industry) | 10.4% | 11.1% |
| Social assistance (industry) | 1.9% | 1.9% |
| Arts & entertainment (industry) | 9.7% | 9.5% |
| Other services (industry) | 7.3% | 5.1% |
| Public administration (industry) | 3.4% | 3.9% |
| Armed forces (industry) | 0.3% | 1.7% |
| Statistic | This PUMA | NC |
|---|---|---|
| Uninsured | 8.3% | 8.7% |
| Private insurance | 58.6% | 67.1% |
| Public insurance | 45.1% | 37.4% |
| With a disability | 17.5% | 14.3% |
| Statistic | This PUMA | NC |
|---|---|---|
| Mean commute time | 28 min | 26 min |
| Drove to work | 84.1% | 80.6% |
| Public transit to work | 1.9% | 0.8% |
| Worked from home | 9.7% | 15.4% |
| Mean Weeks worked | 27.8 | 30.9 |
| Statistic | This PUMA | NC |
|---|---|---|
| Median home value | $295,000 | $308,000 |
| Median gross rent | $1,090 | $1,355 |
| Rent as % of income | 29.0% | 30.0% |
| Homeownership rate | 73.0% | 66.9% |
| Average household size | 2.5 | 2.4 |
| Median bedrooms | 3 | 3 |
| Median rooms | 6 | 6 |
| Median year built | 1980 | 1990 |
| Vehicles per household | 2.1 | 2 |
| No vehicle | 7.3% | 5.6% |
| Single-family detached | 73.8% | 66.0% |
| Broadband internet | 94.3% | 95.3% |
| Median Condominium and/or homeowners association fee | $0 | $0 |
| Median Electricity cost | $170 | $160 |
| Median Fuel cost | $260 | $460 |
| Median Gas cost | $60 | $70 |
| Mean Age of the householder | 53.9 | 52.1 |
| Median Mobile home costs | $60 | $380 |
| Median First mortgage payment | $1,200 | $1,300 |
| Mean Number of own children in household | 0.4 | 0.5 |
| Mean Number of related children in household | 0.5 | 0.5 |
| Median Monthly rent | $860 | $1,200 |
| Median Selected monthly owner costs | $1,164 | $1,190 |
| Median Total payment on all second and junior mortgages and home equity loans | $350 | $440 |
| Median Property taxes | $1,750 | $1,950 |
| Median Water cost | $600 | $420 |
| Statistic | This PUMA | NC |
|---|---|---|
| Population | 153,254 | 11,046,024 |
| Average age | 40.4 | 39.8 |
| Married (15+) | 49.6% | 49.0% |
| Hispanic or Latino | 13.0% | 12.0% |
| Black | 14.0% | 19.5% |
| Asian | 0.6% | 3.6% |
| Mean Fire/hazard/flood insurance | $1,143 | $1,413 |
| Mean Number of persons in family | 2 | 1.9 |
Rowan County — FAQ
What is the population of the Rowan County PUMA?+
The Rowan County PUMA in North Carolina has a population of 153,254, per the 2024 American Community Survey (ACS) PUMS.
What is the median household income in Rowan County, NC?+
Median household income in the Rowan County PUMA is $66,499, compared with $74,113 across North Carolina and $83,310 nationally.
What cities and counties are in the Rowan County PUMA?+
The Rowan County PUMA covers Rowan County. PUMAs are built from whole counties or, in denser areas, groups of census tracts, so one PUMA can span several places.
What is a PUMA?+
A PUMA (Public Use Microdata Area) is a U.S. Census geography of roughly 100,000 or more people — the most detailed level at which ACS PUMS microdata is released. North Carolina contains 76 PUMAs.
Where does this Rowan County data come from?+
These figures come from the U.S. Census Bureau's 2024 ACS Public Use Microdata Sample — a de-identified, weighted sample of individual records. PUMSdata is an independent product and is not affiliated with the Census Bureau.