Time use · 2025
Personal care
Americans spend an average of 9 hr 47 min per day on personal care (2025). 100% do it on a given day; among those who do, it averages 9 hr 48 min.
9 hr 47 min
Avg per day (everyone)
100%
Did it on a given day
9 hr 48 min
Per day (among doers)
Personal care by sex
Male9 hr 34 min
Female10 hr 0 min
Personal care by age
15–2410 hr 41 min
25–349 hr 48 min
35–449 hr 23 min
45–549 hr 29 min
55–649 hr 39 min
65+9 hr 44 min
Personal care by education
Less than high school10 hr 36 min
High school9 hr 58 min
Some college9 hr 41 min
Bachelor's degree9 hr 29 min
Graduate degree9 hr 24 min
Personal care by employment
Employed9 hr 31 min
Unemployed10 hr 10 min
Not in labor force10 hr 12 min
Personal care — FAQ
How much time do Americans spend on personal care?+
On an average day in 2025, Americans spent 9 hr 47 min on personal care, per the BLS American Time Use Survey. 100% did it on a given day; among those who did, it averaged 9 hr 48 min.
Do men or women spend more time on personal care?+
Men: 9 hr 34 min/day; women: 10 hr 0 min/day (average over everyone, 2025).
Where does this come from?+
The U.S. Bureau of Labor Statistics American Time Use Survey (2025) — a national, weighted survey of how people spend a 24-hour day. PUMSdata is independent and not affiliated with BLS.