Time use · 2025
Shopping
Americans spend an average of 18 min per day on shopping (2025). 35% do it on a given day; among those who do, it averages 52 min.
18 min
Avg per day (everyone)
35%
Did it on a given day
52 min
Per day (among doers)
Shopping by sex
Male15 min
Female21 min
Shopping by age
15–2414 min
25–3416 min
35–4419 min
45–5417 min
55–6421 min
65+20 min
Shopping by education
Less than high school13 min
High school19 min
Some college19 min
Bachelor's degree18 min
Graduate degree19 min
Shopping by employment
Employed17 min
Unemployed15 min
Not in labor force20 min
Shopping — FAQ
How much time do Americans spend on shopping?+
On an average day in 2025, Americans spent 18 min on shopping, per the BLS American Time Use Survey. 35% did it on a given day; among those who did, it averaged 52 min.
Do men or women spend more time on shopping?+
Men: 15 min/day; women: 21 min/day (average over everyone, 2025).
Where does this come from?+
The U.S. Bureau of Labor Statistics American Time Use Survey (2025) — a national, weighted survey of how people spend a 24-hour day. PUMSdata is independent and not affiliated with BLS.