Time use · 2025
Personal care services
Americans spend an average of 6 min per day on personal care services (2025). 8% do it on a given day; among those who do, it averages 1 hr 20 min.
6 min
Avg per day (everyone)
8%
Did it on a given day
1 hr 20 min
Per day (among doers)
Personal care services by sex
Male5 min
Female7 min
Personal care services by age
15–243 min
25–344 min
35–448 min
45–544 min
55–645 min
65+11 min
Personal care services by education
Less than high school4 min
High school4 min
Some college9 min
Bachelor's degree7 min
Graduate degree8 min
Personal care services by employment
Employed5 min
Unemployed2 min
Not in labor force9 min
Personal care services — FAQ
How much time do Americans spend on personal care services?+
On an average day in 2025, Americans spent 6 min on personal care services, per the BLS American Time Use Survey. 8% did it on a given day; among those who did, it averaged 1 hr 20 min.
Do men or women spend more time on personal care services?+
Men: 5 min/day; women: 7 min/day (average over everyone, 2025).
Where does this come from?+
The U.S. Bureau of Labor Statistics American Time Use Survey (2025) — a national, weighted survey of how people spend a 24-hour day. PUMSdata is independent and not affiliated with BLS.